When special typography is strongly associated with a brand, we retain it (e.g., SoundCloud, YouTube). The Chicago Manual of Style supports this practice, advising, “[N]ames that begin with a capital letter and include additional capitals in the middle of the word should be left unchanged” (“Brand Names”).
“Brand Names or Trademarks with an Initial Lowercase Letter.” The Chicago Manual of Style, 17th ed., sec. 8.154, U of Chicago P, 2017, www.chicagomanualofstyle.org/book/ed17/part2/ch08/psec154.html.
Medical terms such as Staphylococcus aureus are italicized at each instance, but acronyms for these terms (in this case, MRSA), are always set in roman type.
In the passage below, the term Staphylococcus aureus is only used once. After its first mention, the acronym, MRSA, is used in its place. This approach is not mandatory. The author could also have chosen to use the full term throughout the passage, italicized at each instance.
According to the Centers for Disease Control and Prevention, staph infections caused by Methicillin-resistant Staphylococcus aureus (MRSA) are hard to treat because they are resistant to some antibiotics. Infections caused by MRSA spread not just in hospitals but also “in the community where you live, work, and go to school” (“Methicillin-resistant Staphylococcus aureus“).
“Methicillin-resistant Staphylococcus aureus (MRSA).” Centers for Disease Control and Prevention, U.S. Department of Health and Human Services, 5 Feb. 2019, www.cdc.gov/mrsa/index.html.
In the United States, the written project submitted by a candidate for a doctoral degree is called a dissertation. In the United Kingdom, it is often called a thesis. The name of the degree itself also varies in the UK. Some schools call it a PhD, but some call it a DPhil. You should determine how to refer to the project by looking at the document itself. It will probably have a title page that provides the terms you need. The example that follows shows how to cite a thesis submitted for a DPhil at Oxford University:
Woudhuysen, H. R. “Leicester’s Literary Patronage: A Study of the English Court, 1578–1582.” 1981. Oxford U, DPhil thesis. Oxford University Research Archive, ora.ox.ac.uk/objects/td:602337209. PDF download.
How you cite a press release depends on its format and where you found it. As always, follow the MLA format template.
If you received the press release as a print document in the mail, list the title of the release and its publication details. For clarity, you might list “Press release” in the optional-element slot at the end of the entry.
“Modern Language Association Announces New and Improved MLA Language Map.” Modern Language Association of America, 18 Apr. 2006. Press release.
If you found the press release as an HTML document on a Web site or in a database, list the title of the release and the title of the site as the title of the container. If the name of the publisher is the same as the name of the Web site, as it is in the example below, omit the publisher’s name but list the date of the release and the URL.
“Governments Commit to Shared Climate Action through Least Developed Countries Fund.” Global Environment Facility, 26 Sept. 2019, www.thegef.org/news/governments-commit-shared-climate-action-through-least-developed-countries-fund. Press release.
If you cite a press release that you downloaded from a Web site or database as a PDF, cite the release in two containers. Cite the publication information for the PDF in the first container and the publication information for the site in the second container. At the end of the entry, you might include “PDF download” in the optional-element slot to make clear to the reader that the URL does not take you directly to an HTML version of the release.
“Climate Action Summit to Provide Solutions for Increasing Energy Efficiency and for Sustainable Cooling in a Warming World.” United Nations, 23 Sept. 2019. Climate Action Summit 2019, United Nations, www.un.org/en/climatechange/press-materials.shtml. Press release, PDF download.
If you are citing an article from an electronic version of a textbook that does not have page numbers, do not provide page numbers in your entry, because there are no page numbers to give. Do not provide location numbers, because they can vary depending on the device. You can, however, use the version element to specify that you are citing an e-book, as shown in the example below:
Marche, Stephen. “Is Facebook Making Us Lonely?” Current Issues and Enduring Questions: A Guide to Critical Thinking and Argument, with Readings, 11th ed., e-book, edited by Sylvan Barnet et al., Bedford / St. Martin’s, 2017.