In my works-cited-list entry, should I spell out College in a publisher’s name?

In our editorial practice, when a work is published by a college, we spell out College in the works-cited-list entry:

Trustees’ Report. Smith College, 2012.

If you prefer, you may use the abbreviation Coll., as shown below, but then do so consistently throughout your works-cited list:

Trustees’ Report. Smith Coll., 2012.