How you cite a GIF depends on where it appears. If the GIF is part of a larger work, cite the work and refer to the GIF in your prose. As always, key your in-text citation to the first element of the works-cited-list entry:

In a BuzzFeed post on aging, a pair of GIFs demonstrates how much easier it is to lose weight in one’s early twenties than in one’s late twenties (Misener). 

Work Cited

Misener, Jessica. “Life in Your Early Twenties vs. Your Late Twenties.” BuzzFeed, 8 Apr. 2013, www.buzzfeed.com/jessicamisener/
life-in-your-early-twenties-vs-your-late-twenties.

If the GIF is included as an illustration in your essay, digital project, or presentation, provide a caption for it following our guidelines for citing captions.