How do I cite a commercial?

How you cite a commercial depends on where you found it. As always, follow the MLA format template

Let’s say you are citing a commercial you saw on television. Begin with a description of the commercial in the Title of Source element, then list the television station where it appeared in the Title of Container element, followed by the date:

GE refrigerator commercial. CBS, 10 Oct. 2019.

If, however, you watched the commercial on a Web site such as YouTube, provide the publication details for the version on the site. To see examples, read our post on works uploaded to video sharing sites.


Published 11 September 2020

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