The title of a marketing or fundraising campaign should be styled without italics or quotation marks and should be capitalized like the title of a work. See, for example, the Modern Language Association’s campaign Paving the Way: For the Future of the Humanities. 

On capitalizing titles, see sections 2.90–2.98 in the MLA Handbook.

Work Cited

MLA Handbook. 9th ed., Modern Language Association of America, 2021.