How do I cite an advertisement in print and online?

To cite an advertisement in a print magazine, follow the MLA template of core elements. Provide the title of the advertisement or a description in place of a title. Then provide the name of the magazine in the “Title of container” slot, followed by the date of the issue and the page number on which the advertisement appears:

Advertisement for Head and Shoulders. Newsweek, 17 Mar. 2008, p. 2.

To cite a digital advertisement, provide the URL in place of a page number. If the advertisement is a pop-up ad, provide this information in the optional-element slot at the end of the entry.

Get the Best of The New Yorker. The New Yorker, 10 Jan. 2017, www.newyorker.com. Pop-up ad.

Published 12 October 2017

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